Progressive AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Progressive (progressive.com) shows a developing but still below-target level of exposure in AI results, led by multi-policy discounts for customers with a Visibility Index of 99, an average rank of 3.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Progressive, the average Visibility Index is about 52, with moderate LLM confidence at roughly 59% and moderate brand discovery around 55%. For the top entity multi-policy discounts for customers, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, auto insurance savings options, holds a strong Visibility Index of 97 with very strong discovery (about 100% of responses) and very strong confidence near 95%. Another key entity, personalized coverage plans available, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Overall, the report clarifies where Progressive already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.

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Company Name: Progressive

Website: progressive.com

Stock Symbol: PGR

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Relevant Entities

Auto insurance savings options Personalized coverage plans available Online quote comparison tools /customer support services Multi-policy discounts for customers See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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