PENN Entertainment AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for PENN Entertainment (pennentertainment.com) reflects a low but measurable level of exposure in AI results, where casino and gaming operations is the strongest entity with a Visibility Index of 95, typical rank around 3.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to PENN Entertainment, the average Visibility Index is about 37, with limited LLM confidence at roughly 33% and moderate brand discovery around 40%. For the top entity casino and gaming operations, AI responses show very strong confidence at about 87% and very strong brand match near 83%, indicating strong visibility quality for the strongest touchpoint. Another key entity, live entertainment events management, holds a strong Visibility Index of 92 with very strong discovery (about 100% of responses) and solid confidence near 79%. Overall, the report highlights sizeable gaps in how PENN Entertainment is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
live entertainment events management	pennentertainment.com	310	79%	4/4 / (5%)	100%	100	77%

casino and gaming operations	pennentertainment.com	3	87%	4/4 / (5%)	100%	100	83%

sports betting and wagering services	pennentertainment.com	0	0%	0/0 / (0%)	0%	0	0%

venue rental for performances	pennentertainment.com	0	0%	0/0 / (0%)	0%	0	0%

hospitality and dining experiences	pennentertainment.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: PENN Entertainment

Website: pennentertainment.com

Stock Symbol: PENN

About:

PENN Entertainment delivers top-tier gaming, sports betting, and hospitality experiences nationwide. The brand combines innovation with trusted service to engage guests across its diverse venues.

AI Brand Visibility Targets

Relevant Entities

Live entertainment events management
Casino and gaming operations
Sports betting and wagering services
Venue rental for performances
Hospitality and dining experiences

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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