PENN Entertainment AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for PENN Entertainment (pennentertainment.com) indicates a low but measurable level of exposure in AI results, with casino and gaming operations currently at the top of the list on a Visibility Index of 95, an average rank of 3.0, and discovery close to 100%. Across all 5 entities linked to PENN Entertainment, the average Visibility Index is about 37, with limited LLM confidence at roughly 33% and moderate brand discovery around 40%. For the top entity casino and gaming operations, AI responses show very strong confidence at about 87% and very strong brand match near 83%, indicating strong visibility quality for the strongest touchpoint. In addition, live entertainment events management shows strong visibility, combining a Visibility Index of 92 with very strong discovery near 100% and solid confidence near 79%. Taken together, these results show that PENN Entertainment is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| live entertainment events management | pennentertainment.com | 310 | 79% | 4/4 / (5%) | 100% | 100 | 77% | ||||
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| casino and gaming operations | pennentertainment.com | 3 | 87% | 4/4 / (5%) | 100% | 100 | 83% | ||||
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| sports betting and wagering services | pennentertainment.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| venue rental for performances | pennentertainment.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| hospitality and dining experiences | pennentertainment.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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