M&T Bank AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for M&T Bank (mtb.com) points to an extremely low level of exposure in AI results, with personal financial services leading AI exposure on a Visibility Index of 92, an average rank of 8.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to M&T Bank, the average Visibility Index is about 26, with limited LLM confidence at roughly 30% and limited brand discovery around 25%. For the top entity personal financial services, AI responses show solid confidence at about 78% and very strong brand match near 80%, indicating strong visibility quality for the strongest touchpoint. In addition, small business banking solutions shows low visibility, combining a Visibility Index of 36 with limited discovery near 25% and solid confidence near 72%. In summary, M&T Bank has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
personal financial services mtb.com 8 78% 4/4 / (5%) 100% 100 80%
investment and wealth management mtb.com 0 0% 0/0 / (0%) 0% 0 0%
small business banking solutions mtb.com 8 72% 1/4 / (1.25%) 25% 13 80%
home mortgage lending options mtb.com 0 0% 0/0 / (0%) 0% 0 0%
online banking technology tools mtb.com 0 0% 0/0 / (0%) 0% 0 0%
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