KBR AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for KBR (kbr.com) indicates an extremely low level of exposure in AI results, with engineering and construction services currently at the top of the list on a Visibility Index of 32, an average rank of 20.0, and discovery close to 25%. Across all 5 entities linked to KBR, the average Visibility Index is about 12, with limited LLM confidence at roughly 21% and very limited brand discovery around 10%. For the top entity engineering and construction services, AI responses show moderate confidence at about 59% and very strong brand match near 100%, indicating low visibility quality for the strongest touchpoint. Government solutions provider also contributes to the brand’s footprint, with a Visibility Index of 28, limited discovery close to 25% and moderate confidence around 46%. Overall, the report highlights sizeable gaps in how KBR is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: KBR

Website: kbr.com

Stock Symbol: KBR

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Engineering and Construction Services Government Solutions Provider Technology Development and Integration Project Management Expertise Energy Sector Innovations See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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