IDEXX Laboratories AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for IDEXX Laboratories (idexx.com) indicates a low but measurable level of exposure in AI results, with veterinary diagnostic testing solutions currently at the top of the list on a Visibility Index of 62, an average rank of 1.0, and discovery close to 75%. Across all 5 entities linked to IDEXX Laboratories, the average Visibility Index is about 33, with moderate LLM confidence at roughly 48% and moderate brand discovery around 45%. For the top entity veterinary diagnostic testing solutions, AI responses show very strong confidence at about 100% and moderate brand match near 43%, indicating below target visibility quality for the strongest touchpoint. Pet disease detection methods also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. In addition, animal health and wellness shows low visibility, combining a Visibility Index of 43 with solid discovery near 75% and moderate confidence near 42%. Taken together, these results show that IDEXX Laboratories is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
veterinary diagnostic testing solutions idexx.com 1 100% 3/4 / (3.75%) 75% 13 43%
animal health and wellness idexx.com 11 42% 3/4 / (3.75%) 75% 13 100%
precision laboratory services idexx.com 0 0% 0/0 / (0%) 0% 0 0%
innovative healthcare technologies idexx.com 0 0% 0/0 / (0%) 0% 0 0%
pet disease detection methods idexx.com 1 100% 3/4 / (3.75%) 75% 13 100%
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