HP AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for HP (hp.com) reflects a solid, above-average level of exposure in AI results, where innovative laptop designs is the strongest entity with a Visibility Index of 96, typical rank around 4.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to HP, the average Visibility Index is about 73, with solid LLM confidence at roughly 62% and very strong brand discovery around 80%. For the top entity innovative laptop designs, AI responses show very strong confidence at about 92% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Personal computing technology solutions also contributes to the brand’s footprint, with a Visibility Index of 94, very strong discovery close to 100% and very strong confidence around 85%. Office hardware and software also contributes to the brand’s footprint, with a Visibility Index of 92, very strong discovery close to 100% and solid confidence around 79%. Overall, the report clarifies where HP already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| personal computing technology solutions | hp.com | 4 | 85% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| printing and imaging services | hp.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| innovative laptop designs | hp.com | 4 | 92% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| office hardware and software | hp.com | 4 | 79% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| consumer electronics manufacturing | hp.com | 7 | 56% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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