Freddie Mac AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for Freddie Mac (freddiemac.com) reflects a developing but still below-target level of exposure in AI results, where secondary mortgage market operations is the strongest entity with a Visibility Index of 99, typical rank around 2.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Freddie Mac, the average Visibility Index is about 56, with moderate LLM confidence at roughly 49% and solid brand discovery around 60%. For the top entity secondary mortgage market operations, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Housing market stability initiatives also contributes to the brand’s footprint, with a Visibility Index of 95, very strong discovery close to 100% and very strong confidence around 87%. In addition, affordable homeownership programs shows above average visibility, combining a Visibility Index of 85 with very strong discovery near 100% and moderate confidence near 57%. In summary, the patterns here show how Freddie Mac is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| mortgage loan financing solutions | freddiemac.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| housing market stability initiatives | freddiemac.com | 4 | 87% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| affordable homeownership programs | freddiemac.com | 5 | 57% | 4/4 / (5%) | 100% | 100 | 57% | ||||
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| real estate investment strategies | freddiemac.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| secondary mortgage market operations | freddiemac.com | 2 | 100% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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