Fortinet AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Fortinet (fortinet.com) shows a solid, above-average level of exposure in AI results, led by network security and protection with a Visibility Index of 97, an average rank of 3.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Fortinet, the average Visibility Index is about 80, with solid LLM confidence at roughly 74% and very strong brand discovery around 90%. For the top entity network security and protection, AI responses show very strong confidence at about 93% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Next-generation firewall technology also contributes to the brand’s footprint, with a Visibility Index of 97, very strong discovery close to 100% and very strong confidence around 95%. In addition, cybersecurity solutions for enterprises shows strong visibility, combining a Visibility Index of 93 with very strong discovery near 100% and very strong confidence near 82%. Overall, the report clarifies where Fortinet already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
cybersecurity solutions for enterprises	fortinet.com	4	82%	4/4 / (5%)	100%	100	100%

network security and protection	fortinet.com	3	93%	4/4 / (5%)	100%	100	100%

threat intelligence and prevention	fortinet.com	12	33%	2/4 / (2.5%)	50%	0	100%

secure access to cloud environments	fortinet.com	10	67%	4/4 / (5%)	100%	100	100%

next-generation firewall technology	fortinet.com	2	95%	4/4 / (5%)	100%	100	100%

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Company Overview

Company Name: Fortinet

Website: fortinet.com

Stock Symbol: FTNT

About:

Fortinet delivers trusted cybersecurity solutions, enabling organizations to secure networks while optimizing performance. Businesses rely on Fortinet for protection against cyber threats and improved operational efficiency.

AI Brand Visibility Targets

Relevant Entities

Cybersecurity solutions for enterprises
Network security and protection
Threat intelligence and prevention
Secure access to cloud environments
Next-generation firewall technology

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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