Fifth Third Bancorp AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Fifth Third Bancorp (53.com) indicates an extremely low level of exposure in AI results, with small business banking solutions currently at the top of the list on a Visibility Index of 33, an average rank of 12.0, and discovery close to 50%. Across all 5 entities linked to Fifth Third Bancorp, the average Visibility Index is about 7, with very limited LLM confidence at roughly 10% and very limited brand discovery around 10%. For the top entity small business banking solutions, AI responses show moderate confidence at about 50% and solid brand match near 78%, indicating low visibility quality for the strongest touchpoint. Taken together, these results show that Fifth Third Bancorp is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
personal financial services	53.com	0	0%	0/0 / (0%)	0%	0	0%

small business banking solutions	53.com	12	50%	2/4 / (2.5%)	50%	0	78%

wealth management and investment	53.com	0	0%	0/0 / (0%)	0%	0	0%

digital banking platform features	53.com	0	0%	0/0 / (0%)	0%	0	0%

community-focused lending practices	53.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: Fifth Third Bancorp

Website: 53.com

Stock Symbol: FITB

About:

Fifth Third Bancorp delivers innovative financial solutions, prioritizing customer relationships while supporting communities through trusted banking services and responsible growth strategies across various markets.

AI Brand Visibility Targets

Relevant Entities

Personal financial services
Small business banking solutions
Wealth management and investment
Digital banking platform features
Community-focused lending practices

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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