Equifax AI Brand Visibility (February, 2026)

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Executive Visibility Summary

AI Brand Visibility for Equifax (equifax.com) points to a developing but still below-target level of exposure in AI results, with consumer credit monitoring tools leading AI exposure on a Visibility Index of 99, an average rank of 2.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Equifax, the average Visibility Index is about 54, with moderate LLM confidence at roughly 58% and solid brand discovery around 60%. For the top entity consumer credit monitoring tools, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, identity theft protection services, holds a above average Visibility Index of 86 with very strong discovery (about 100% of responses) and solid confidence near 61%. In addition, credit reporting and scoring shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. Overall, the report clarifies where Equifax already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
credit reporting and scoring equifax.com 1 100% 3/4 / (3.75%) 75% 13 100%
identity theft protection services equifax.com 11 61% 4/4 / (5%) 100% 100 58%
financial data analytics solutions equifax.com 16 28% 1/4 / (1.25%) 25% 13 100%
consumer credit monitoring tools equifax.com 2 100% 4/4 / (5%) 100% 100 100%
risk management for businesses equifax.com 0 0% 0/0 / (0%) 0% 0 0%
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