Equifax AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Equifax (equifax.com) reflects a developing but still below-target level of exposure in AI results, where consumer credit monitoring tools is the strongest entity with a Visibility Index of 99, typical rank around 2.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Equifax, the average Visibility Index is about 54, with moderate LLM confidence at roughly 58% and solid brand discovery around 60%. For the top entity consumer credit monitoring tools, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, identity theft protection services shows above average visibility, combining a Visibility Index of 86 with very strong discovery near 100% and solid confidence near 61%. Credit reporting and scoring also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. Taken as a whole, these findings give Equifax a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: Equifax

Website: equifax.com

Stock Symbol: EFX

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Relevant Entities

Credit reporting and scoring Identity theft protection services Financial data analytics solutions Consumer credit monitoring tools Risk management for businesses See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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