E.W. Scripps AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for E.W. Scripps (scripps.com) points to an extremely low level of exposure in AI results, with local news coverage platforms leading AI exposure on a Visibility Index of 52, an average rank of 11.0, and appearing in around 75% of measured iterations. Across all 15 entities linked to E.W. Scripps, the average Visibility Index is about 12, with very limited LLM confidence at roughly 16% and very limited brand discovery around 18%. For the top entity local news coverage platforms, AI responses show solid confidence at about 71% and solid brand match near 66%, indicating below target visibility quality for the strongest touchpoint. Local news coverage platforms also contributes to the brand’s footprint, with a Visibility Index of 47, solid discovery close to 75% and moderate confidence around 55%. Digital broadcasting services also contributes to the brand’s footprint, with a Visibility Index of 43, solid discovery close to 75% and moderate confidence around 43%. In summary, E.W. Scripps has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: E.W. Scripps

Website: scripps.com

Stock Symbol: SSP

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Media and entertainment industry Digital broadcasting services Local news coverage platforms Content creation and distribution Audience engagement strategies See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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