Citizens Financial Group AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for Citizens Financial Group (citizensbank.com) reflects an extremely low level of exposure in AI results, where personal banking services is the strongest entity with a Visibility Index of 85, typical rank around 13.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Citizens Financial Group, the average Visibility Index is about 17, with very limited LLM confidence at roughly 11% and limited brand discovery around 20%. For the top entity personal banking services, AI responses show moderate confidence at about 56% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. Taken together, these results show that Citizens Financial Group is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
personal banking services citizensbank.com 13 56% 4/4 / (5%) 100% 100 100%
investment management solutions citizensbank.com 0 0% 0/0 / (0%) 0% 0 0%
home mortgage options citizensbank.com 0 0% 0/0 / (0%) 0% 0 0%
small business loans citizensbank.com 0 0% 0/0 / (0%) 0% 0 0%
online financial tools citizensbank.com 0 0% 0/0 / (0%) 0% 0 0%
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