CDW AI Brand Visibility (April, 2026)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for CDW (cdw.com) indicates an extremely low level of exposure in AI results, with technology solutions provider currently at the top of the list on a Visibility Index of 99, an average rank of 1.0, and discovery close to 100%. Across all 5 entities linked to CDW, the average Visibility Index is about 25, with limited LLM confidence at roughly 25% and limited brand discovery around 30%. For the top entity technology solutions provider, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, it consulting and support shows extremely low visibility, combining a Visibility Index of 25 with moderate discovery near 50% and limited confidence near 27%. In summary, CDW has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
technology solutions provider	cdw.com	1	100%	4/4 / (5%)	100%	100	100%

it infrastructure services	cdw.com	0	0%	0/0 / (0%)	0%	0	0%

cloud computing solutions	cdw.com	0	0%	0/0 / (0%)	0%	0	0%

network security management	cdw.com	0	0%	0/0 / (0%)	0%	0	0%

it consulting and support	cdw.com	19	27%	2/4 / (2.5%)	50%	0	100%

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Company Overview

Company Name: CDW

Website: cdw.com

Stock Symbol: CDW

About:

CDW delivers technology solutions and services to businesses, supporting operations through expert guidance, innovative products, reliable procurement channels, and responsive support professionals nationwide.

AI Brand Visibility Targets

Relevant Entities

Technology solutions provider
IT infrastructure services
Cloud computing solutions
Network security management
IT consulting and support

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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