CDW AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for CDW (cdw.com) shows an extremely low level of exposure in AI results, led by technology solutions provider with a Visibility Index of 99, an average rank of 1.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to CDW, the average Visibility Index is about 25, with limited LLM confidence at roughly 25% and limited brand discovery around 30%. For the top entity technology solutions provider, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, it consulting and support, holds a extremely low Visibility Index of 25 with moderate discovery (about 50% of responses) and limited confidence near 27%. Overall, the report highlights sizeable gaps in how CDW is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
technology solutions provider cdw.com 1 100% 4/4 / (5%) 100% 100 100%
it infrastructure services cdw.com 0 0% 0/0 / (0%) 0% 0 0%
cloud computing solutions cdw.com 0 0% 0/0 / (0%) 0% 0 0%
network security management cdw.com 0 0% 0/0 / (0%) 0% 0 0%
it consulting and support cdw.com 19 27% 2/4 / (2.5%) 50% 0 100%
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