WestRock AI Brand Visibility (February, 2026)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for WestRock (westrock.com) reflects a developing but still below-target level of exposure in AI results, where sustainable packaging solutions is the strongest entity with a Visibility Index of 99, typical rank around 6.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to WestRock, the average Visibility Index is about 58, with moderate LLM confidence at roughly 56% and solid brand discovery around 60%. For the top entity sustainable packaging solutions, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, custom corrugated containers shows strong visibility, combining a Visibility Index of 99 with very strong discovery near 100% and very strong confidence near 100%. Innovative paper products also contributes to the brand’s footprint, with a Visibility Index of 92, very strong discovery close to 100% and solid confidence around 78%. In summary, the patterns here show how WestRock is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
sustainable packaging solutions	westrock.com	6	100%	4/4 / (5%)	100%	100	100%

innovative paper products	westrock.com	5	78%	4/4 / (5%)	100%	100	100%

custom corrugated containers	westrock.com	1	100%	4/4 / (5%)	100%	100	100%

resource-efficient manufacturing methods	westrock.com	0	0%	0/0 / (0%)	0%	0	0%

supply chain optimization services	westrock.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: WestRock

Website: westrock.com

Stock Symbol: WRK

About:

WestRock delivers innovative packaging solutions, combining advanced technology with sustainable practices to help businesses optimize operations, increase shelf appeal, and drive measurable growth across industries.

AI Brand Visibility Targets

Relevant Entities

Sustainable packaging solutions
Innovative paper products
Custom corrugated containers
Resource-efficient manufacturing methods
Supply chain optimization services

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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