Voya Financial AI Brand Visibility (February, 2026)

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Executive Visibility Summary

AI Brand Visibility for Voya Financial (voya.com) indicates an extremely low level of exposure in AI results, with retirement planning and savings currently at the top of the list on a Visibility Index of 54, an average rank of 11.0, and discovery close to 75%. Across all 5 entities linked to Voya Financial, the average Visibility Index is about 15, with very limited LLM confidence at roughly 19% and limited brand discovery around 20%. For the top entity retirement planning and savings, AI responses show solid confidence at about 76% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. In addition, financial wellness solutions shows extremely low visibility, combining a Visibility Index of 19 with limited discovery near 25% and limited confidence near 21%. Taken together, these results show that Voya Financial is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
retirement planning and savings voya.com 11 76% 3/4 / (3.75%) 75% 13 100%
investment management services voya.com 0 0% 0/0 / (0%) 0% 0 0%
employee benefits administration voya.com 0 0% 0/0 / (0%) 0% 0 0%
financial wellness solutions voya.com 19 21% 1/4 / (1.25%) 25% 13 100%
wealth accumulation strategies voya.com 0 0% 0/0 / (0%) 0% 0 0%
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