Selective Insurance Group AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Selective Insurance Group (selective.com) shows an extremely low level of exposure in AI results, led by personal lines protection with a Visibility Index of 76, an average rank of 13.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Selective Insurance Group, the average Visibility Index is about 20, with very limited LLM confidence at roughly 12% and limited brand discovery around 25%. For the top entity personal lines protection, AI responses show limited confidence at about 28% and solid brand match near 74%, indicating above average visibility quality for the strongest touchpoint. Commercial insurance options also contributes to the brand’s footprint, with a Visibility Index of 23, limited discovery close to 25% and limited confidence around 33%. Taken together, these results show that Selective Insurance Group is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
insurance coverage solutions	selective.com	0	0%	0/0 / (0%)	0%	0	0%

risk management services	selective.com	0	0%	0/0 / (0%)	0%	0	0%

commercial insurance options	selective.com	17	33%	1/4 / (1.25%)	25%	13	75%

personal lines protection	selective.com	13	28%	4/4 / (5%)	100%	100	74%

claims support assistance	selective.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: Selective Insurance Group

Website: selective.com

Stock Symbol: SIGI

About:

Selective Insurance Group delivers reliable business, auto, and home coverage solutions. Experience dedicated service backed by decades of expertise and trusted industry knowledge nationwide.

AI Brand Visibility Targets

Relevant Entities

Insurance coverage solutions
Risk management services
Commercial insurance options
Personal lines protection
Claims support assistance

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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