Host Hotels & Resorts AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Host Hotels & Resorts (hosthotels.com) reflects a low but measurable level of exposure in AI results, where hotel investment and management is the strongest entity with a Visibility Index of 97, typical rank around 11.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Host Hotels & Resorts, the average Visibility Index is about 37, with moderate LLM confidence at roughly 48% and moderate brand discovery around 40%. For the top entity hotel investment and management, AI responses show very strong confidence at about 93% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, hospitality real estate trust, holds a below target Visibility Index of 56 with solid discovery (about 75% of responses) and very strong confidence near 83%. Premium hotel portfolio also contributes to the brand’s footprint, with a Visibility Index of 34, limited discovery close to 25% and solid confidence around 64%. Taken together, these results show that Host Hotels & Resorts is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Host Hotels & Resorts

Website: hosthotels.com

Stock Symbol: HST

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Relevant Entities

Hotel investment and management Hospitality real estate trust Premium hotel portfolio Sustainable accommodation solutions Revenue generation strategies See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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