Becton Dickinson AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Becton Dickinson (bd.com) reflects a low but measurable level of exposure in AI results, where medical device manufacturing is the strongest entity with a Visibility Index of 94, typical rank around 7.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Becton Dickinson, the average Visibility Index is about 35, with very limited LLM confidence at roughly 17% and moderate brand discovery around 45%. For the top entity medical device manufacturing, AI responses show very strong confidence at about 86% and limited brand match near 33%, indicating strong visibility quality for the strongest touchpoint. In addition, diagnostic testing innovations shows below target visibility, combining a Visibility Index of 66 with very strong discovery near 100% and no measurable confidence near 0%. Another key entity, infection prevention products, holds a extremely low Visibility Index of 13 with limited discovery (about 25% of responses) and no measurable confidence near 0%. Overall, the report highlights sizeable gaps in how Becton Dickinson is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

RankLens is one of the most accurate ways to measure AI Brand Visibility in large language models (LLMs). Backed by academic studies and patent-pending mathematical foundations, run a FREE report for your business and start improving your AI Visibility.

Create a Free AI Visibility Report

Company Name: Becton Dickinson

Website: bd.com

Stock Symbol: BDX

---

About:

Relevant Entities

Medical device manufacturing Healthcare technology solutions Laboratory instrumentation services Infection prevention products Diagnostic testing innovations See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

Explore Other AI Brand Visibility Reports

---

---

---

---

Contact Us if you own this business or if you would like to report a data issue.