Becton Dickinson AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Becton Dickinson (bd.com) points to a low but measurable level of exposure in AI results, with medical device manufacturing leading AI exposure on a Visibility Index of 94, an average rank of 7.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Becton Dickinson, the average Visibility Index is about 35, with very limited LLM confidence at roughly 17% and moderate brand discovery around 45%. For the top entity medical device manufacturing, AI responses show very strong confidence at about 86% and limited brand match near 33%, indicating strong visibility quality for the strongest touchpoint. Another key entity, diagnostic testing innovations, holds a below target Visibility Index of 66 with very strong discovery (about 100% of responses) and no measurable confidence near 0%. Infection prevention products also contributes to the brand’s footprint, with a Visibility Index of 13, limited discovery close to 25% and no measurable confidence around 0%. In summary, Becton Dickinson has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Becton Dickinson

Website: bd.com

Stock Symbol: BDX

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Relevant Entities

Medical device manufacturing Healthcare technology solutions Laboratory instrumentation services Infection prevention products Diagnostic testing innovations See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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