Vista Outdoor AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Vista Outdoor (vistaoutdoor.com) is currently at a baseline stage, with all measured entities showing zero visibility, confidence, discovery and brand match in this sample. For the entities tested so far, AI systems are not yet surfacing Vista Outdoor in their responses, so this report should be read as an initial starting point rather than a performance benchmark.

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Company Name: Vista Outdoor

Website: vistaoutdoor.com

Stock Symbol: VSTO

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Relevant Entities

Outdoor recreational equipment Hunting and shooting supplies Camping and hiking gear Fishing tackle and accessories Sporting goods for enthusiasts See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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