Travel + Leisure AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Travel + Leisure (travelandleisureco.com) points to a low but measurable level of exposure in AI results, with destination exploration guides leading AI exposure on a Visibility Index of 98, an average rank of 353.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Travel + Leisure, the average Visibility Index is about 34, with limited LLM confidence at roughly 24% and moderate brand discovery around 40%. For the top entity destination exploration guides, AI responses show very strong confidence at about 96% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, leisure travel resources shows above average visibility, combining a Visibility Index of 74 with very strong discovery near 100% and limited confidence near 23%. Taken together, these results show that Travel + Leisure is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
travel experience enhancement	travelandleisureco.com	0	0%	0/0 / (0%)	0%	0	0%

vacation planning services	travelandleisureco.com	0	0%	0/0 / (0%)	0%	0	0%

destination exploration guides	travelandleisureco.com	353	96%	4/4 / (5%)	100%	100	100%

leisure travel resources	travelandleisureco.com	16	23%	4/4 / (5%)	100%	100	100%

hospitality and tourism insights	travelandleisureco.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: Travel + Leisure

Website: travelandleisureco.com

Stock Symbol: TNL

About:

Travel + Leisure connects explorers with expert insights, curated destinations, and trusted recommendations to inspire unique journeys while delivering exceptional value from planning through every memorable experience.

AI Brand Visibility Targets

Relevant Entities

Travel experience enhancement
Vacation planning services
Destination exploration guides
Leisure travel resources
Hospitality and tourism insights

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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