TIAA AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for TIAA (tiaa.org) indicates an extremely low level of exposure in AI results, with retirement planning services currently at the top of the list on a Visibility Index of 36, an average rank of 14.0, and discovery close to 50%. Across all 5 entities linked to TIAA, the average Visibility Index is about 7, with very limited LLM confidence at roughly 11% and very limited brand discovery around 10%. For the top entity retirement planning services, AI responses show moderate confidence at about 57% and very strong brand match near 100%, indicating low visibility quality for the strongest touchpoint. Taken together, these results show that TIAA is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
retirement planning services tiaa.org 14 57% 2/4 / (2.5%) 50% 0 100%
financial education resources tiaa.org 0 0% 0/0 / (0%) 0% 0 0%
investment management solutions tiaa.org 0 0% 0/0 / (0%) 0% 0 0%
life insurance options available tiaa.org 0 0% 0/0 / (0%) 0% 0 0%
employee benefits consulting strategies tiaa.org 0 0% 0/0 / (0%) 0% 0 0%
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