Terex AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for Terex (terex.com) reflects an extremely low level of exposure in AI results, where construction equipment manufacturing is the strongest entity with a Visibility Index of 90, typical rank around 11.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Terex, the average Visibility Index is about 29, with limited LLM confidence at roughly 30% and limited brand discovery around 35%. For the top entity construction equipment manufacturing, AI responses show solid confidence at about 73% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, heavy machinery development shows below target visibility, combining a Visibility Index of 54 with solid discovery near 75% and solid confidence near 77%. Overall, the report highlights sizeable gaps in how Terex is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| construction equipment manufacturing | terex.com | 11 | 73% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| material handling solutions | terex.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| heavy machinery development | terex.com | 8 | 77% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| sustainable construction practices | terex.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| equipment rental services | terex.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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