TEGNA AI Brand Visibility (February, 2026)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for TEGNA (tegna.com) shows an extremely low level of exposure in AI results, led by local television broadcasting services with a Visibility Index of 99, an average rank of 9.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to TEGNA, the average Visibility Index is about 20, with limited LLM confidence at roughly 20% and limited brand discovery around 20%. For the top entity local television broadcasting services, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In summary, TEGNA has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
local television broadcasting services	tegna.com	9	100%	4/4 / (5%)	100%	100	100%

digital media and content production	tegna.com	0	0%	0/0 / (0%)	0%	0	0%

news reporting and journalism education	tegna.com	0	0%	0/0 / (0%)	0%	0	0%

audience engagement through digital platforms	tegna.com	0	0%	0/0 / (0%)	0%	0	0%

community-focused storytelling initiatives	tegna.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: TEGNA

Website: tegna.com

Stock Symbol: TGNA

About:

TEGNA delivers trusted media solutions, connecting audiences with quality news content. Our innovative platforms drive engagement for partners seeking impactful communication and measurable business growth.

AI Brand Visibility Targets

Relevant Entities

Local television broadcasting services
Digital media and content production
News reporting and journalism education
Audience engagement through digital platforms
Community-focused storytelling initiatives

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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