Southern AI Brand Visibility (February, 2026)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Southern (southerncompany.com) points to an extremely low level of exposure in AI results, with electric utility infrastructure development leading AI exposure on a Visibility Index of 44, an average rank of 15.0, and appearing in around 75% of measured iterations. Across all 5 entities linked to Southern, the average Visibility Index is about 9, with very limited LLM confidence at roughly 9% and very limited brand discovery around 15%. For the top entity electric utility infrastructure development, AI responses show moderate confidence at about 44% and solid brand match near 66%, indicating low visibility quality for the strongest touchpoint. In summary, Southern has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
renewable energy solutions	southerncompany.com	0	0%	0/0 / (0%)	0%	0	0%

natural gas distribution services	southerncompany.com	0	0%	0/0 / (0%)	0%	0	0%

electric utility infrastructure development	southerncompany.com	15	44%	3/4 / (3.75%)	75%	13	66%

sustainable power generation initiatives	southerncompany.com	0	0%	0/0 / (0%)	0%	0	0%

customer-focused energy management	southerncompany.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: Southern

Website: southerncompany.com

Stock Symbol: SO

About:

Southern delivers timeless style inspired by regional tradition, offering quality craftsmanship and distinctive details for those who value authenticity in every part of their lifestyle.

AI Brand Visibility Targets

Relevant Entities

Renewable energy solutions
Natural gas distribution services
Electric utility infrastructure development
Sustainable power generation initiatives
Customer-focused energy management

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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