Southern AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Southern (southerncompany.com) reflects an extremely low level of exposure in AI results, where electric utility infrastructure development is the strongest entity with a Visibility Index of 44, typical rank around 15.0, and appearing in roughly 75% of AI replies. Across all 5 entities linked to Southern, the average Visibility Index is about 9, with very limited LLM confidence at roughly 9% and very limited brand discovery around 15%. For the top entity electric utility infrastructure development, AI responses show moderate confidence at about 44% and solid brand match near 66%, indicating low visibility quality for the strongest touchpoint. Taken together, these results show that Southern is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Southern

Website: southerncompany.com

Stock Symbol: SO

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Relevant Entities

Renewable energy solutions Natural gas distribution services Electric utility infrastructure development Sustainable power generation initiatives Customer-focused energy management See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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