Southern AI Brand Visibility (February, 2026)

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Executive Visibility Summary

AI Brand Visibility for Southern (southerncompany.com) points to an extremely low level of exposure in AI results, with electric utility infrastructure development leading AI exposure on a Visibility Index of 44, an average rank of 15.0, and appearing in around 75% of measured iterations. Across all 5 entities linked to Southern, the average Visibility Index is about 9, with very limited LLM confidence at roughly 9% and very limited brand discovery around 15%. For the top entity electric utility infrastructure development, AI responses show moderate confidence at about 44% and solid brand match near 66%, indicating low visibility quality for the strongest touchpoint. In summary, Southern has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
renewable energy solutions southerncompany.com 0 0% 0/0 / (0%) 0% 0 0%
natural gas distribution services southerncompany.com 0 0% 0/0 / (0%) 0% 0 0%
electric utility infrastructure development southerncompany.com 15 44% 3/4 / (3.75%) 75% 13 66%
sustainable power generation initiatives southerncompany.com 0 0% 0/0 / (0%) 0% 0 0%
customer-focused energy management southerncompany.com 0 0% 0/0 / (0%) 0% 0 0%
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