PROG Holdings AI Brand Visibility (April, 2026)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for PROG Holdings (progleasing.com) points to an extremely low level of exposure in AI results, with consumer financing services leading AI exposure on a Visibility Index of 21, an average rank of 16.0, and appearing in around 50% of measured iterations. Across all 5 entities linked to PROG Holdings, the average Visibility Index is about 4, with very limited LLM confidence at roughly 3% and very limited brand discovery around 10%. For the top entity consumer financing services, AI responses show very limited confidence at about 15% and limited brand match near 31%, indicating extremely low visibility quality for the strongest touchpoint. Taken together, these results show that PROG Holdings is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
equipment leasing solutions	progleasing.com	0	0%	0/0 / (0%)	0%	0	0%

flexible payment options	progleasing.com	0	0%	0/0 / (0%)	0%	0	0%

consumer financing services	progleasing.com	16	15%	2/4 / (2.5%)	50%	0	31%

capital asset management	progleasing.com	0	0%	0/0 / (0%)	0%	0	0%

retail and commercial leasing	progleasing.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: PROG Holdings

Website: progleasing.com

Stock Symbol: PRG

About:

PROG Holdings specializes in flexible consumer financing solutions, helping retailers increase sales while providing customers with convenient payment options and a seamless application experience.

AI Brand Visibility Targets

Relevant Entities

Equipment leasing solutions
Flexible payment options
Consumer financing services
Capital asset management
Retail and commercial leasing

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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