Pacific Life

ChatGPT Visibility Report

AI Brand Visibility for Pacific Life (pacificlife.com) indicates a low but measurable level of exposure in AI results, with life insurance options currently at the top of the list on a Visibility Index of 93, an average rank of 10.0, and discovery close to 100%. Across all 5 entities linked to Pacific Life, the average Visibility Index is about 36, with limited LLM confidence at roughly 29% and moderate brand discovery around 40%. For the top entity life insurance options, AI responses show very strong confidence at about 82% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Financial security products also contributes to the brand’s footprint, with a Visibility Index of 86, very strong discovery close to 100% and solid confidence around 62%. Taken together, these results show that Pacific Life is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Pacific Life

Website: pacificlife.com

Sector: Financials Leaderboard

Industry: Insurance: Life, Health (stock)

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Retirement planning solutions Investment management strategies Life insurance options Financial security products Wealth accumulation services See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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