Northern Trust AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Northern Trust (northerntrust.com) shows a developing but still below-target level of exposure in AI results, led by private banking solutions for individuals with a Visibility Index of 91, an average rank of 7.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Northern Trust, the average Visibility Index is about 65, with moderate LLM confidence at roughly 58% and solid brand discovery around 75%. For the top entity private banking solutions for individuals, AI responses show solid confidence at about 77% and solid brand match near 63%, indicating strong visibility quality for the strongest touchpoint. In addition, wealth management and advisory services shows above average visibility, combining a Visibility Index of 87 with very strong discovery near 100% and solid confidence near 63%. Another key entity, institutional investment strategies offered, holds a above average Visibility Index of 83 with very strong discovery (about 100% of responses) and moderate confidence near 50%. In summary, the patterns here show how Northern Trust is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

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Company Name: Northern Trust

Website: northerntrust.com

Stock Symbol: NTRS

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Wealth management and advisory services Private banking solutions for individuals Institutional investment strategies offered Financial planning and asset allocation Trust and fiduciary services expertise See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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