Hyatt Hotels AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Hyatt Hotels (hyatt.com) shows a low but measurable level of exposure in AI results, led by exclusive loyalty rewards program with a Visibility Index of 93, an average rank of 8.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Hyatt Hotels, the average Visibility Index is about 43, with limited LLM confidence at roughly 33% and moderate brand discovery around 55%. For the top entity exclusive loyalty rewards program, AI responses show very strong confidence at about 81% and limited brand match near 38%, indicating strong visibility quality for the strongest touchpoint. In addition, luxurious accommodations and services shows above average visibility, combining a Visibility Index of 89 with very strong discovery near 100% and solid confidence near 71%. Another key entity, global hotel booking options, holds a low Visibility Index of 33 with solid discovery (about 75% of responses) and very limited confidence near 12%. Overall, the report highlights sizeable gaps in how Hyatt Hotels is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Hyatt Hotels

Website: hyatt.com

Stock Symbol: H

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Relevant Entities

Luxurious accommodations and services Global hotel booking options Hospitality industry standards Business travel solutions Exclusive loyalty rewards program See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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