Globe Life AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for Globe Life (globelifeinsurance.com) shows an extremely low level of exposure in AI results, led by guaranteed issue life policies with a Visibility Index of 94, an average rank of 4.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Globe Life, the average Visibility Index is about 25, with limited LLM confidence at roughly 26% and limited brand discovery around 30%. For the top entity guaranteed issue life policies, AI responses show very strong confidence at about 85% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, affordable life insurance options shows low visibility, combining a Visibility Index of 32 with moderate discovery near 50% and moderate confidence near 47%. Overall, the report highlights sizeable gaps in how Globe Life is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
affordable life insurance options globelifeinsurance.com 15 47% 2/4 / (2.5%) 50% 0 100%
flexible coverage plans for families globelifeinsurance.com 0 0% 0/0 / (0%) 0% 0 0%
financial protection and security globelifeinsurance.com 0 0% 0/0 / (0%) 0% 0 0%
quick online application process globelifeinsurance.com 0 0% 0/0 / (0%) 0% 0 0%
guaranteed issue life policies globelifeinsurance.com 4 85% 4/4 / (5%) 100% 100 100%
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