First Horizon AI Brand Visibility (December, 2025)

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AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for First Horizon (firsthorizon.com) shows an extremely low level of exposure in AI results, led by commercial banking offerings with a Visibility Index of 12, an average rank of 20.0, and discovery in about 25% of sampled responses. Across all 5 entities linked to First Horizon, the average Visibility Index is about 2, with very limited LLM confidence at roughly 2% and very limited brand discovery around 5%. For the top entity commercial banking offerings, AI responses show very limited confidence at about 11% and very strong brand match near 100%, indicating extremely low visibility quality for the strongest touchpoint. Overall, the report highlights sizeable gaps in how First Horizon is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
financial services and solutions firsthorizon.com 0 0% 0/0 / (0%) 0% 0 0%
personal banking and loans firsthorizon.com 0 0% 0/0 / (0%) 0% 0 0%
investment management strategies firsthorizon.com 0 0% 0/0 / (0%) 0% 0 0%
commercial banking offerings firsthorizon.com 20 11% 1/4 / (1.25%) 25% 0 100%
wealth management advisory services firsthorizon.com 0 0% 0/0 / (0%) 0% 0 0%
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