First Horizon AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for First Horizon (firsthorizon.com) shows an extremely low level of exposure in AI results, led by commercial banking offerings with a Visibility Index of 12, an average rank of 20.0, and discovery in about 25% of sampled responses. Across all 5 entities linked to First Horizon, the average Visibility Index is about 2, with very limited LLM confidence at roughly 2% and very limited brand discovery around 5%. For the top entity commercial banking offerings, AI responses show very limited confidence at about 11% and very strong brand match near 100%, indicating extremely low visibility quality for the strongest touchpoint. Overall, the report highlights sizeable gaps in how First Horizon is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: First Horizon

Website: firsthorizon.com

Stock Symbol: FHN

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Financial services and solutions Personal banking and loans Investment management strategies Commercial banking offerings Wealth management advisory services See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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