Electronic Arts AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for Electronic Arts (ea.com) points to a developing but still below-target level of exposure in AI results, with sports simulation video game franchises leading AI exposure on a Visibility Index of 99, an average rank of 8.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Electronic Arts, the average Visibility Index is about 70, with very strong LLM confidence at roughly 88% and solid brand discovery around 75%. For the top entity sports simulation video game franchises, AI responses show very strong confidence at about 100% and moderate brand match near 54%, indicating strong visibility quality for the strongest touchpoint. Another key entity, digital distribution platforms for games, holds a above average Visibility Index of 89 with very strong discovery (about 100% of responses) and solid confidence near 69%. Video game production and publishing also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. In summary, the patterns here show how Electronic Arts is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| interactive entertainment software development | ea.com | 3 | 91% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| video game production and publishing | ea.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| multiplayer online gaming experiences | ea.com | 7 | 82% | 1/4 / (1.25%) | 25% | 13 | 100% | ||||
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| digital distribution platforms for games | ea.com | 8 | 69% | 4/4 / (5%) | 100% | 100 | 33% | ||||
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| sports simulation video game franchises | ea.com | 8 | 100% | 4/4 / (5%) | 100% | 100 | 54% | ||||
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