Brighthouse Financial AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Brighthouse Financial (brighthousefinancial.com) shows an extremely low level of exposure in AI results, led by annuities and financial protection products with a Visibility Index of 78, an average rank of 14.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Brighthouse Financial, the average Visibility Index is about 16, with very limited LLM confidence at roughly 7% and limited brand discovery around 20%. For the top entity annuities and financial protection products, AI responses show limited confidence at about 36% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. Overall, the report highlights sizeable gaps in how Brighthouse Financial is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Brighthouse Financial

Website: brighthousefinancial.com

Stock Symbol: BHF

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Retirement income planning services Life insurance solutions for families Investment strategies for future security Annuities and financial protection products Wealth management and growth opportunities See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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