Zoetis AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for Zoetis (zoetis.com) indicates a developing but still below-target level of exposure in AI results, with animal health solutions currently at the top of the list on a Visibility Index of 99, an average rank of 1.0, and discovery close to 100%. Across all 5 entities linked to Zoetis, the average Visibility Index is about 53, with moderate LLM confidence at roughly 56% and solid brand discovery around 60%. For the top entity animal health solutions, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, companion animal care products shows above average visibility, combining a Visibility Index of 85 with very strong discovery near 100% and moderate confidence near 59%. Another key entity, veterinary pharmaceuticals development, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. In summary, the patterns here show how Zoetis is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| animal health solutions | zoetis.com | 1 | 100% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| veterinary pharmaceuticals development | zoetis.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| livestock disease management | zoetis.com | 18 | 20% | 1/4 / (1.25%) | 25% | 13 | 80% | ||||
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| companion animal care products | zoetis.com | 8 | 59% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| biotechnology and healthcare innovation | zoetis.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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