Zions Bancorp. AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Zions Bancorp. (zionsbancorporation.com) reflects an extremely low level of exposure in AI results, where commercial banking solutions available is the strongest entity with a Visibility Index of 17, typical rank around 19.0, and appearing in roughly 50% of AI replies. Across all 5 entities linked to Zions Bancorp., the average Visibility Index is about 3, with no measurable LLM confidence at roughly 0% and very limited brand discovery around 10%. For the top entity commercial banking solutions available, AI responses show no measurable confidence at about 0% and solid brand match near 78%, indicating extremely low visibility quality for the strongest touchpoint. Overall, the report highlights sizeable gaps in how Zions Bancorp. is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Zions Bancorp.

Website: zionsbancorporation.com

Stock Symbol: ZION

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Financial services for individuals Commercial banking solutions available Community-focused investment options Wealth management and planning Mortgage lending and refinancing See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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