Zions Bancorp. AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Zions Bancorp. (zionsbancorporation.com) points to an extremely low level of exposure in AI results, with commercial banking solutions available leading AI exposure on a Visibility Index of 17, an average rank of 19.0, and appearing in around 50% of measured iterations. Across all 5 entities linked to Zions Bancorp., the average Visibility Index is about 3, with no measurable LLM confidence at roughly 0% and very limited brand discovery around 10%. For the top entity commercial banking solutions available, AI responses show no measurable confidence at about 0% and solid brand match near 78%, indicating extremely low visibility quality for the strongest touchpoint. In summary, Zions Bancorp. has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
financial services for individuals	zionsbancorporation.com	0	0%	0/0 / (0%)	0%	0	0%

commercial banking solutions available	zionsbancorporation.com	19	0%	2/4 / (2.5%)	50%	0	78%

community-focused investment options	zionsbancorporation.com	0	0%	0/0 / (0%)	0%	0	0%

wealth management and planning	zionsbancorporation.com	0	0%	0/0 / (0%)	0%	0	0%

mortgage lending and refinancing	zionsbancorporation.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: Zions Bancorp.

Website: zionsbancorporation.com

Stock Symbol: ZION

About:

Zions Bancorp. provides comprehensive financial solutions, supporting businesses and individuals with innovative banking services focused on growth, security, customer relationships, and long-term success.

AI Brand Visibility Targets

Relevant Entities

Financial services for individuals
Commercial banking solutions available
Community-focused investment options
Wealth management and planning
Mortgage lending and refinancing

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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