Walt Disney AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Walt Disney (thewaltdisneycompany.com) points to an extremely low level of exposure in AI results, with family-friendly entertainment experiences leading AI exposure on a Visibility Index of 46, an average rank of 1.0, and appearing in around 25% of measured iterations. Across all 5 entities linked to Walt Disney, the average Visibility Index is about 18, with moderate LLM confidence at roughly 40% and very limited brand discovery around 10%. For the top entity family-friendly entertainment experiences, AI responses show very strong confidence at about 100% and solid brand match near 78%, indicating low visibility quality for the strongest touchpoint. In addition, theme park attractions and adventures shows low visibility, combining a Visibility Index of 46 with limited discovery near 25% and very strong confidence near 100%. Overall, the report highlights sizeable gaps in how Walt Disney is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Walt Disney

Website: thewaltdisneycompany.com

Stock Symbol: DIS

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Relevant Entities

Family-friendly entertainment experiences Animated storytelling and characters Theme park attractions and adventures Media production and distribution services Iconic cultural heritage content See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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