W.W. Grainger AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for W.W. Grainger (grainger.com) shows a developing but still below-target level of exposure in AI results, led by maintenance repair and operations with a Visibility Index of 98, an average rank of 310.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to W.W. Grainger, the average Visibility Index is about 51, with moderate LLM confidence at roughly 58% and moderate brand discovery around 55%. For the top entity maintenance repair and operations, AI responses show very strong confidence at about 97% and solid brand match near 76%, indicating strong visibility quality for the strongest touchpoint. In addition, safety products for workplaces shows strong visibility, combining a Visibility Index of 97 with very strong discovery near 100% and very strong confidence near 94%. In addition, tools and equipment procurement shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. In summary, the patterns here show how W.W. Grainger is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| industrial supply chain solutions | grainger.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| maintenance repair and operations | grainger.com | 310 | 97% | 4/4 / (5%) | 100% | 100 | 76% | ||||
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| tools and equipment procurement | grainger.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 84% | ||||
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| facility management services | grainger.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| safety products for workplaces | grainger.com | 5 | 94% | 4/4 / (5%) | 100% | 100 | 76% | ||||
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