W.W. Grainger AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for W.W. Grainger (grainger.com) shows a developing but still below-target level of exposure in AI results, led by maintenance repair and operations with a Visibility Index of 98, an average rank of 310.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to W.W. Grainger, the average Visibility Index is about 51, with moderate LLM confidence at roughly 58% and moderate brand discovery around 55%. For the top entity maintenance repair and operations, AI responses show very strong confidence at about 97% and solid brand match near 76%, indicating strong visibility quality for the strongest touchpoint. In addition, safety products for workplaces shows strong visibility, combining a Visibility Index of 97 with very strong discovery near 100% and very strong confidence near 94%. In addition, tools and equipment procurement shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. In summary, the patterns here show how W.W. Grainger is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

RankLens is one of the most accurate ways to measure AI Brand Visibility in large language models (LLMs). Backed by academic studies and patent-pending mathematical foundations, run a FREE report for your business and start improving your AI Visibility.

Create a Free AI Visibility Report

Company Name: W.W. Grainger

Website: grainger.com

Stock Symbol: GWW

---

About:

Relevant Entities

Industrial supply chain solutions Maintenance repair and operations Tools and equipment procurement Facility management services Safety products for workplaces See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

Explore Other AI Brand Visibility Reports

---

---

---

---

Contact Us if you own this business or if you would like to report a data issue.