W.R. Berkley AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for W.R. Berkley (berkley.com) reflects an extremely low level of exposure in AI results, where specialty insurance markets is the strongest entity with a Visibility Index of 40, typical rank around 8.0, and appearing in roughly 50% of AI replies. Across all 5 entities linked to W.R. Berkley, the average Visibility Index is about 13, with limited LLM confidence at roughly 22% and very limited brand discovery around 15%. For the top entity specialty insurance markets, AI responses show solid confidence at about 72% and very strong brand match near 88%, indicating low visibility quality for the strongest touchpoint. Insurance underwriting expertise also contributes to the brand’s footprint, with a Visibility Index of 25, limited discovery close to 25% and limited confidence around 37%. Taken together, these results show that W.R. Berkley is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
commercial insurance solutions berkley.com 0 0% 0/0 / (0%) 0% 0 0%
risk management services berkley.com 0 0% 0/0 / (0%) 0% 0 0%
specialty insurance markets berkley.com 8 72% 2/4 / (2.5%) 50% 0 88%
insurance underwriting expertise berkley.com 10 37% 1/4 / (1.25%) 25% 13 88%
property and casualty coverage berkley.com 0 0% 0/0 / (0%) 0% 0 0%
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