Thrivent Financial for Lutherans AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Thrivent Financial for Lutherans (thrivent.com) indicates an extremely low level of exposure in AI results, with faith-based financial education currently at the top of the list on a Visibility Index of 91, an average rank of 6.0, and discovery close to 100%. Across all 5 entities linked to Thrivent Financial for Lutherans, the average Visibility Index is about 18, with very limited LLM confidence at roughly 15% and limited brand discovery around 20%. For the top entity faith-based financial education, AI responses show solid confidence at about 76% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Overall, the report highlights sizeable gaps in how Thrivent Financial for Lutherans is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Thrivent Financial for Lutherans

Website: thrivent.com

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Financial planning for individuals Insurance and investment services Retirement savings solutions Community-focused financial guidance Faith-based financial education See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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