Sonoco Products AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Sonoco Products (sonoco.com) points to a low but measurable level of exposure in AI results, with industrial paper manufacturing leading AI exposure on a Visibility Index of 92, an average rank of 8.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Sonoco Products, the average Visibility Index is about 35, with limited LLM confidence at roughly 27% and moderate brand discovery around 40%. For the top entity industrial paper manufacturing, AI responses show very strong confidence at about 80% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Sustainable packaging solutions also contributes to the brand’s footprint, with a Visibility Index of 85, very strong discovery close to 100% and moderate confidence around 57%. In summary, Sonoco Products has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Sonoco Products

Website: sonoco.com

Stock Symbol: SON

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Relevant Entities

Sustainable packaging solutions Consumer product protection Industrial paper manufacturing Packaging design innovation Recyclable material development See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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