Nationwide AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Nationwide (nationwide.com) reflects a developing but still below-target level of exposure in AI results, where home and auto coverage is the strongest entity with a Visibility Index of 95, typical rank around 6.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Nationwide, the average Visibility Index is about 68, with moderate LLM confidence at roughly 48% and very strong brand discovery around 80%. For the top entity home and auto coverage, AI responses show very strong confidence at about 88% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, customer-focused insurance policies shows above average visibility, combining a Visibility Index of 89 with very strong discovery near 100% and solid confidence near 71%. In addition, insurance and financial services shows above average visibility, combining a Visibility Index of 84 with very strong discovery near 100% and moderate confidence near 55%. In summary, the patterns here show how Nationwide is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
insurance and financial services	nationwide.com	6	55%	4/4 / (5%)	100%	100	100%

risk management solutions	nationwide.com	0	0%	0/0 / (0%)	0%	0	0%

home and auto coverage	nationwide.com	6	88%	4/4 / (5%)	100%	100	100%

retirement planning options	nationwide.com	16	25%	4/4 / (5%)	100%	100	100%

customer-focused insurance policies	nationwide.com	11	71%	4/4 / (5%)	100%	100	100%

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Company Overview

Company Name: Nationwide

Website: nationwide.com

About:

Nationwide delivers reliable insurance solutions, exceptional service, and financial security for individuals and businesses. Trust our expertise to support your protection needs across the country.

AI Brand Visibility Targets

Relevant Entities

Insurance and financial services
Risk management solutions
Home and auto coverage
Retirement planning options
Customer-focused insurance policies

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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