MetLife AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for MetLife (metlife.com) reflects an extremely low level of exposure in AI results, where employee benefits offerings is the strongest entity with a Visibility Index of 91, typical rank around 13.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to MetLife, the average Visibility Index is about 29, with limited LLM confidence at roughly 29% and limited brand discovery around 35%. For the top entity employee benefits offerings, AI responses show solid confidence at about 75% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, life insurance solutions, holds a below target Visibility Index of 52 with solid discovery (about 75% of responses) and solid confidence near 71%. Taken together, these results show that MetLife is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
life insurance solutions metlife.com 5 71% 3/4 / (3.75%) 75% 13 100%
financial security planning metlife.com 0 0% 0/0 / (0%) 0% 0 0%
retirement income strategies metlife.com 0 0% 0/0 / (0%) 0% 0 0%
employee benefits offerings metlife.com 13 75% 4/4 / (5%) 100% 100 100%
risk management services metlife.com 0 0% 0/0 / (0%) 0% 0 0%
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