Mercury General AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Mercury General (mercuryinsurance.com) shows an extremely low level of exposure in AI results, led by affordable auto insurance options with a Visibility Index of 84, an average rank of 15.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Mercury General, the average Visibility Index is about 22, with very limited LLM confidence at roughly 18% and limited brand discovery around 30%. For the top entity affordable auto insurance options, AI responses show moderate confidence at about 54% and solid brand match near 68%, indicating above average visibility quality for the strongest touchpoint. Homeowners insurance coverage plans also contributes to the brand’s footprint, with a Visibility Index of 28, moderate discovery close to 50% and limited confidence around 37%. Overall, the report highlights sizeable gaps in how Mercury General is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
affordable auto insurance options	mercuryinsurance.com	15	54%	4/4 / (5%)	100%	100	68%

homeowners insurance coverage plans	mercuryinsurance.com	17	37%	2/4 / (2.5%)	50%	0	68%

comprehensive risk management services	mercuryinsurance.com	0	0%	0/0 / (0%)	0%	0	0%

customer service and support solutions	mercuryinsurance.com	0	0%	0/0 / (0%)	0%	0	0%

personalized policy selection assistance	mercuryinsurance.com	0	0%	0/0 / (0%)	0%	0	0%

Find AI Brand Visibility for Your Company

RankLens is one of the most accurate ways to measure AI Brand Visibility in large language models (LLMs). Backed by academic studies and patent-pending mathematical foundations, run a FREE report for your business and start improving your AI Visibility.

Create a Free AI Visibility Report

Company Overview

Company Name: Mercury General

Website: mercuryinsurance.com

Stock Symbol: MCY

About:

Mercury General delivers reliable insurance solutions, prioritizing customer satisfaction with competitive rates, flexible coverage options, and a proven track record of outstanding service nationwide.

AI Brand Visibility Targets

Relevant Entities

Affordable auto insurance options
Homeowners insurance coverage plans
Comprehensive risk management services
Customer service and support solutions
Personalized policy selection assistance

See More Entities

Report Information

Report Date

Report Sampling Size

Engine

Brand Match

Location

Language

Edit & Schedule Reports

About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

AI AI Visibility