Marriott Vacations Worldwide AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Marriott Vacations Worldwide (marriottvacationsworldwide.com) indicates a low but measurable level of exposure in AI results, with timeshare investment options currently at the top of the list on a Visibility Index of 99, an average rank of 1.0, and discovery close to 100%. Across all 5 entities linked to Marriott Vacations Worldwide, the average Visibility Index is about 47, with moderate LLM confidence at roughly 54% and moderate brand discovery around 45%. For the top entity timeshare investment options, AI responses show very strong confidence at about 100% and solid brand match near 76%, indicating strong visibility quality for the strongest touchpoint. In addition, vacation ownership opportunities shows strong visibility, combining a Visibility Index of 94 with very strong discovery near 100% and very strong confidence near 86%. Family-friendly resort destinations also contributes to the brand’s footprint, with a Visibility Index of 40, limited discovery close to 25% and very strong confidence around 82%. Taken together, these results show that Marriott Vacations Worldwide is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Marriott Vacations Worldwide

Website: marriottvacationsworldwide.com

Stock Symbol: VAC

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Relevant Entities

Vacation ownership opportunities Family-friendly resort destinations Travel and leisure experiences Luxury accommodations for families Timeshare investment options See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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