Marriott International AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Marriott International (marriott.com) points to a low but measurable level of exposure in AI results, with hotel accommodation and services leading AI exposure on a Visibility Index of 97, an average rank of 1.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Marriott International, the average Visibility Index is about 49, with moderate LLM confidence at roughly 52% and moderate brand discovery around 55%. For the top entity hotel accommodation and services, AI responses show very strong confidence at about 95% and solid brand match near 69%, indicating strong visibility quality for the strongest touchpoint. Another key entity, business and leisure travel, holds a above average Visibility Index of 88 with very strong discovery (about 100% of responses) and solid confidence near 67%. In addition, global hospitality management shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. Taken together, these results show that Marriott International is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Marriott International

Website: marriott.com

Stock Symbol: MAR

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Relevant Entities

Hotel accommodation and services Luxury travel experiences Global hospitality management Business and leisure travel Event planning and venues See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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