M/I Homes AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for M/I Homes (mihomes.com) points to an extremely low level of exposure in AI results, with residential real estate development leading AI exposure on a Visibility Index of 57, an average rank of 11.0, and appearing in around 75% of measured iterations. Across all 5 entities linked to M/I Homes, the average Visibility Index is about 25, with limited LLM confidence at roughly 32% and limited brand discovery around 35%. For the top entity residential real estate development, AI responses show very strong confidence at about 88% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. New home construction services also contributes to the brand’s footprint, with a Visibility Index of 48, solid discovery close to 75% and moderate confidence around 56%. Customizable floor plan options also contributes to the brand’s footprint, with a Visibility Index of 18, limited discovery close to 25% and very limited confidence around 17%. In summary, M/I Homes has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| new home construction services | mihomes.com | 12 | 56% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| residential real estate development | mihomes.com | 11 | 88% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| sustainable building practices | mihomes.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| customizable floor plan options | mihomes.com | 13 | 17% | 1/4 / (1.25%) | 25% | 13 | 100% | ||||
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| energy-efficient housing solutions | mihomes.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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