loanDepot AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for LoanDepot (loandepot.com) indicates a developing but still below-target level of exposure in AI results, with customized home financing plans currently at the top of the list on a Visibility Index of 96, an average rank of 4.0, and discovery close to 100%. Across all 5 entities linked to loanDepot, the average Visibility Index is about 64, with solid LLM confidence at roughly 64% and solid brand discovery around 70%. For the top entity customized home financing plans, AI responses show very strong confidence at about 90% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, home mortgage lending services shows strong visibility, combining a Visibility Index of 95 with very strong discovery near 100% and very strong confidence near 88%. Mortgage refinancing solutions available also contributes to the brand’s footprint, with a Visibility Index of 92, very strong discovery close to 100% and very strong confidence around 80%. Taken as a whole, these findings give loanDepot a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: loanDepot

Website: loandepot.com

Stock Symbol: LDI

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Relevant Entities

Home mortgage lending services Online loan application process Competitive interest rates options Mortgage refinancing solutions available Customized home financing plans See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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