Light & Wonder AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Light & Wonder (lnw.com) points to an extremely low level of exposure in AI results, with casino game design and technology leading AI exposure on a Visibility Index of 97, an average rank of 2.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Light & Wonder, the average Visibility Index is about 27, with limited LLM confidence at roughly 35% and limited brand discovery around 25%. For the top entity casino game design and technology, AI responses show very strong confidence at about 93% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, interactive entertainment solutions provider, holds a low Visibility Index of 40 with limited discovery (about 25% of responses) and very strong confidence near 83%. Taken together, these results show that Light & Wonder is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Light & Wonder

Website: lnw.com

Stock Symbol: LNW

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Relevant Entities

Gaming content development services Interactive entertainment solutions provider Casino game design and technology Digital gaming platform integration Cross-platform gaming experiences See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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