Jones Financial (Edward Jones) AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Jones Financial (Edward Jones) (edwardjones.com) reflects an extremely low level of exposure in AI results, where wealth building solutions is the strongest entity with a Visibility Index of 56, typical rank around 9.0, and appearing in roughly 75% of AI replies. Across all 5 entities linked to Jones Financial (Edward Jones), the average Visibility Index is about 26, with limited LLM confidence at roughly 36% and limited brand discovery around 35%. For the top entity wealth building solutions, AI responses show very strong confidence at about 86% and moderate brand match near 57%, indicating below target visibility quality for the strongest touchpoint. Another key entity, retirement savings strategies, holds a low Visibility Index of 32 with moderate discovery (about 50% of responses) and moderate confidence near 48%. Personalized client consultations also contributes to the brand’s footprint, with a Visibility Index of 23, limited discovery close to 25% and limited confidence around 32%. Overall, the report highlights sizeable gaps in how Jones Financial (Edward Jones) is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Jones Financial (Edward Jones)

Website: edwardjones.com

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Investment management services Financial planning advice Retirement savings strategies Wealth building solutions Personalized client consultations See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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