Intuit AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Intuit (intuit.com) indicates an extremely low level of exposure in AI results, with tax preparation services online currently at the top of the list on a Visibility Index of 62, an average rank of 1.0, and discovery close to 75%. Across all 5 entities linked to Intuit, the average Visibility Index is about 28, with moderate LLM confidence at roughly 43% and limited brand discovery around 35%. For the top entity tax preparation services online, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Another key entity, small business accounting tools, holds a below target Visibility Index of 60 with solid discovery (about 75% of responses) and very strong confidence near 94%. Financial software solutions also contributes to the brand’s footprint, with a Visibility Index of 19, limited discovery close to 25% and limited confidence around 21%. Taken together, these results show that Intuit is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Intuit

Website: intuit.com

Stock Symbol: INTU

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Relevant Entities

Financial software solutions Small business accounting tools Tax preparation services online Personal finance management applications Payroll and invoicing systems See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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