International Paper AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for International Paper (internationalpaper.com) shows a low but measurable level of exposure in AI results, led by packaging solutions for industries with a Visibility Index of 95, an average rank of 3.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to International Paper, the average Visibility Index is about 31, with limited LLM confidence at roughly 38% and limited brand discovery around 35%. For the top entity packaging solutions for industries, AI responses show very strong confidence at about 88% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, sustainable paper products manufacturing, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Taken together, these results show that International Paper is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: International Paper

Website: internationalpaper.com

Stock Symbol: IP

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Relevant Entities

Sustainable paper products manufacturing Forest management and conservation Packaging solutions for industries Renewable resource utilization practices Recycling and waste reduction initiatives See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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